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Circle Back to Plato
Project type
Executions: Concept Creation. Year recap app layout. Instagram posts. Billboard design. Brand CI guide.
Date
October 2023
Location
South Africa
Client:
Plato Coffee.
Objective:
To increase brand awareness, increase customer loyalty and gain consumer retention through the campaign ‘Circle Back’ which serves as a symbolic representation of the logo being a circle and how one will always go back to Plato.
Returning to Plato Coffee represents a return to quality, connection, and intellectual stimulation. In essence, Plato Coffee becomes a modern interpretation of Plato's philosophical stance, where the exchange of ideas and the pursuit of wisdom are facilitated by the surroundings, the coffee, and the community it offers.
