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Fuck Your Labels
Project type
Executions in collaboration with Dani Krost, Graphic Designer: Video, including voice-over and script (see QR code). Stickers.
Date
June 2023
Location
Johannesburg, South Africa
Client:
Superbalist.
Objective:
To highlight what it feels like to have labels forced onto you, and how ‘itchy’ and uncomfortable they can be. the objective was to show how liberating it is to be able to cut labels out of your clothing, and choose your own labels.
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