Honouring Ideas that Stuck

Client:
Post-it.

Objective:
To create a campaign that honours the power of creativity and innovation with Post-it. This campaign aims to highlight the single minded benefit of Post-it being an innovation with its ability to stick to surfaces without damaging them, and they can be easily peeled off. This campaign will honour and pay tribute to ideas that have made a lasting impact, innovations that we could not live without. Post-it becomes the canvas for these ideas, immortalising them with unique adhesive technology.